Our story: Dads Fitness Club

Where it all started...

Hey gang, I'm Justin and I live in Calgary, AB with my wife, our two young sons and our two fur-children. I grew up in BC and my life as a kid pretty much revolved around sports so I've always been active and fitness has always been a part of my life. I continued with that when I became a personal trainer in 2015. Over the course of my career I worked with a lot of moms, dads and even several grandparents. Some wanted to lose weight, some were rehabbing an injury but there was always a common theme amongst all of them: they wanted to be healthier for the kids in their lives. I always thought that was a really great thing even though I didn't have kids of my own at that point. Everything changed and I saw it all very clearly when we had our first child in 2022. Fitness has always been important to me but it was no longer about just being swole or lifting tons of weight(that stuff is still cool though), I wanted to be strong yes, but I also wanted to be conditioned to keep up with the demands of these kids. In a way, that's when Dads Fitness Club was born, it's just taken until now to get to this iteration you see before you today.

What makes DFC different?

In short, because it's built by a dad who is also a fitness coach with thousands of hours experience working with people of all different backgrounds. I know that most fitness programs and advice is not tailored to the schedule of a modern dad. We can't train like we did when we were 20. We need things that are simple, honest and actionable to fit alongside the rest of our lives, not take it over.

My promise to you...

Dads Fitness Club operates on four key pillars: honesty, simplicity, sustainability and accessibility. I promise that any information and programming contained on these pages is based on the consensus of accepted evidence of best practices from the leaders in the field combined with my real world knowledge. I promise that you won't need an advanced degree to understand what I'm trying to tell you and the things I say will be designed to fit into your life as a busy parent. Lastly, I will never gouge you. My goal is not to make you refinance your house to get help with your fitness. I'm here to create a community of people to uplift each other, and chase our best selves together.